The Male Gaze

The Male Gaze was first founded Laura Mulvey in her essay ‘Visual Pleasure and Narrative Cinema’ which was published in 1975. Mulvey states in film women are typically the objects, because of the control of the camera (thus gaze) comes from the assumption as men are the default target audience for most film genres. This was true when Hollywood protagonist were male because the audience were men and women watched still applies today, despite the number of growing movies aimed towards women and feature female protagonists. The Male Gaze can also be seen in media such as adverts, as the creators are men, they make the advert what they think and what other men want to see or think to be true. There are a lot of adverts which stereotype women from example as housewife if she was standing next to the sink. A lot of women don’t do their housework guys do it too, also another reason it that as well as men, women have high aspiring jobs rather than just being a housewife. If some adverts it is as the women is being bought and sold, or buy the product and get the women. But also today in the media there is an advert were a guy is doing laundry, this helps show that women and men are in fact equal and here none of them are being stereotyped.